Raising Occupancy Rates in the Digital Age
Senior living occupancy rates have been steadily climbing and communities are ready to capitalize. With 77% of adult children decision makers on platforms and the 28 million 65+ aged users, now is the time to evaluate what your current social media presence says about your community. At Troy Social, we’re experts in using social media to ensure your community stands out in an evolving market.
Feel comfortable trusting a team that prioritizes dignity, storytelling, and positive authenticity.
With training in specialized areas like dementia care and programming from industry experts, Troy Social can navigate niche industry factors- from resident consent forms to making trends work for seniors.
Our advantage:
Proven success in the senior living sector
Driving qualified leads
True understanding of your company’s differentiators
Multi-platform strategies
Targeted reach with a digital ad strategy
Social media has become a search engine, your communities’
24/7 Online Open House
FAQs
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In 2025, social media is a serious and complicated sales tool. Working with a team that’s up to date in both the social media and senior living industries will ensure you’re in front of the right audience in the right way. An agency ensures consistent branding across any and all communities while reviewing all copy and images to your standard before they hit screens.
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Working with seniors is an incredibly rewarding position to be in, and we take pride in sharing resident stories. We have a deep understanding of the senior living journey, with specialized training in aspects like dementia and programming, industry research, and extensive hands-on experience in communities. We bring a level of patience and empathy that resonates with both residents and their families.
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Social media acts as a direct bridge to potential residents and their families. It can introduce your community before a tour, and reinforce the experience until a decision is made. Further, targeted ads can ensure you’re seen by decision makers. Our strategies aren’t one-size-fits-all, but we do concentrate on engagement. Connected audience turn into tangible sales, ultimately contributing to the growth and success of your company.
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Absolutely. Maintaining a positive online reputation is crucial for senior living communities. Troy Social not only curates engaging content but also actively monitors and management all activity on your chosen platforms. We will address concerns, highlight positive experiences, and contribute to building a strong, positive reputation for your community online.
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At Troy Social, we understand that every senior living community is distinct, each with its own personality and values. We work closely with each community to tailor strategies that resonate with its identity and family. We’ll work with your team to ensure your community’s voice shines through in every digital interaction.